Insights
Notes from the studio.
Practical writing on websites, social, systems and strategy — the patterns we see inside growing businesses, without the jargon.
26 Jun 2026SocialConsistency beats virality: the 90-day content systemChasing viral posts is a lottery. A 90-day content system is compounding interest. How to structure calendars that survive busy seasons and staff changes.6 min18 Jun 2026SystemsWhen to replace your spreadsheets with an ERPSpreadsheets are the right tool — until the day they aren't. Five thresholds that tell you it's time, and what a right-sized system looks like for an SMB.7 min10 Jun 2026SystemsThe best system is the one your team actually usesMost failed ERP projects fail at adoption, not engineering. A pattern worth designing around, for teams where 'training' can't mean a 40-page manual.5 min30 May 2026StrategyDirect bookings vs OTAs: the real math for Bali villasOTAs aren't the enemy — dependency is. A commission-by-commission breakdown of when direct-booking investment is likely to pay back.6 min20 May 2026StrategyOne partner or five freelancers?Freelancers are cheaper per hour and more expensive per outcome. When the multi-vendor model stops working, and what to look for in a single accountable partner.5 min
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